top of page
During my full-time tenure at British Airways, I worked as a Filmmaker and Photographer, contributing to a wide range of internal and external projects. Among my proudest work were documentary films produced for in-flight entertainment, exploring the origins of the wines selected by British Airways. I also played a key role in supporting the airline’s new uniform rollout, contributing to the refresh of commercial photography and video assets used across the business.
Created in collaboration with British Airways and Bremont Watch Company, this short documentary tells the story behind the Turbine drinks mixer, designed specifically for the British Airways First Class lounge. The film traces the product’s design journey from idea to finished piece, celebrating the detail, craft, and thinking behind its creation.
This project was created in collaboration with Harley-Davidson Egypt to promote the Street Glide across Egypt and Arabia. The aim was to express the core values of the Harley-Davidson brand through a distinct visual language. Combining fast, energetic cuts to convey power and momentum with smooth, flowing gimbal shots that echo the Street Glide’s refined ride and signature cruising experience.
Created with Duotone, this project follows athlete Jérôme Cloetens as he rides in Egypt, highlighting his technical ability and control on the wingfoil. The film leans heavily on sound design and pacing to build momentum and energy, mirroring the movement of wind and water. The visual language reflects Duotone’s core ethos: innovation, performance, and an uncompromising connection to the elements.
This project was created in collaboration with Whispering Angel to introduce the Rock Angel collection, filmed at the home vineyard of Château d’Esclans. The visual approach draws directly from the wine’s peach-toned palette, using warm colour grading and soft natural light to create a cohesive aesthetic that reflects the character of the collection. By weaving the product into the landscape and rhythm of the vineyard, the film connects place, process, and identity. Positioning Rock Angel as both refined and rooted in its origin.
During my time working with This Is Beauty, I served as Creative Director, leading the concept and execution of end-to-end campaigns across luxury beauty brands. The role involved developing creative direction and delivering commercial film and photography for brands including Clarins and Yves Saint Laurent, directing, shooting, and editing content for web, digital, and social platforms. Each campaign was designed to clearly highlight hero products while maintaining a consistent, premium brand language.
Through collaborating with Ocean Generation, I produced high-quality underwater photography and film in support of the organisation’s ocean conservation mission. The content was designed to reflect Ocean Generation’s values. optimism, impact, and action. It was used widely across the business, from marketing and campaigns to digital and social platforms, helping communicate the urgency and beauty of ocean protection.
Created for The Guardian, this short accompanies the article “Saving lives on a single breath: how ‘safeties’ like me allow freedivers to take part in high-stakes competitions.” The video sheds light on the responsibility, precision, and risk involved in safety freediving, underscoring the importance of trust and preparation in a sport where margins are razor thin.
I have produced photojournalism for The Independent, supporting a wide range of travel and adventure stories. From highlighting a Middle East rock climbing group empowering women, to capturing freedivers seeking peace beneath the waves, and following female pilots guiding tourists over Cappadocia’s iconic balloons, my work focuses on capturing authentic, human moments in extraordinary environments. Travel photojournalism allows me to tell these stories visually. Connecting audiences to cultures, experiences, and people they might never encounter otherwise.
A short documentary produced for Euronews, following Joseph, an 11-year-old environmentalist in Bali. Through his initiative, Joseph Recycling, he organizes weekly plastic waste collection in Bali, engaging local homes, restaurants, and hotels. The film highlights his hands-on approach to tackling pollution while creating a positive impact on his community. A significant portion of the profits from his recycling service goes directly to helping less fortunate children attend school.
For Petaouchnok, I produced a photo series highlighting the freediving community in Dahab. The series captures not just the sport, but the holistic benefits of freediving. Focus, mindfulness, and connection to the ocean. While celebrating the welcoming, close-knit community that makes Dahab a hub for divers from around the world.
bottom of page